Hello 

I come from a mixed heritage and have lived in several countries. After moving around so much, I no longer feel I belong to just one place. For a long time I saw myself as an outsider. Now I think that has shaped the way I look at the world.

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Living between cultures helped me separate what is me from what was shaped by family, school, society and culture. It taught me to observe, question assumptions and become curious about why people think and behave the way they do.

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For many years I worked in the Italian Parliament as a communication consultant and foreign liaison. I believed I could bring the concerns of ordinary people, and my outsider’s perspective, into rooms where important decisions were being made. I was also involved in British politics through campaigning and training.

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Eventually I became frustrated with the limits of politics. After spending some time as a director in the private sector, I decided to focus on coaching.

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Although I studied psychology and still find it fascinating, coaching always felt like the better fit for me. I’m interested in understanding people, but even more interested in helping them move forward. Rather than spending too much time looking at how someone became who they are, I’d rather help them decide where they want to go next.

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That brings me to the idea at the heart of my work.

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I think much of what we call our identity was shaped long before we had any say in it. Family, friends, school, culture and society all influence us. Over time those influences can become so familiar that we mistake them for who we really are.

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Coaching gives us the chance to step back and look at those assumptions. To ask whether they still fit. To decide what we want to keep, what we want to let go of, and what kind of life we want to build instead.

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People often ask me what kind of coach I am. A leadership coach? A career coach? A confidence coach?

I understand why people ask, but I’ve never been comfortable with those labels.

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When I’m coaching, I’m not teaching or giving advice. I’m creating the space for you to think more clearly, asking questions you may not have asked yourself, challenging you when it’s useful, and helping you move towards the goals that matter to you.

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Whether someone wants to become a better leader, change career, build confidence, improve relationships or make an important life decision, the coaching process is much the same. The conversation is different because every person is different, but the principles stay the same.

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Alongside coaching, I also enjoy delivering workshops and courses on communication, emotional intelligence, leadership and other skills. The two roles are very different. When deliver workshops or courses, I share knowledge and practical tools. When I coach, I help people find their own answers.

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My own life has never followed a straight line. I’ve studied different subjects, worked in different fields , lived in different countries and haven't ever followed a traditional path.  I’ve coached people from many different backgrounds on many different challenges.  I see it as one of the reasons I connect with such a wide range of people.

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I don’t believe people fit neatly into categories. That’s why I don’t coach categories either.

I coach people.

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Each person brings a different story, different experiences and different questions. That’s what makes coaching so interesting, and it’s why I never felt the need to fit my work into a single label.

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